UX Research + Design
Summary
IndicBlend, an e-commerce app, aims to help more Indian Americans reconnect with their roots by adding and remixing Indian-culture-related artifacts in their current way of living. It believes in the power of lifestyle changes to reframe the narrative of assimilation and, instead, cherish and celebrate the life Indian Americans have created for themselves.aims to This is your About section. Every website has a story and users want to hear yours. This is a great opportunity to give a full background on who you are and what your site has to offer. Double click on the text box to edit the content and add all the information you want to share. You may like to talk about how you got started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. You can also add a photo, gallery or video for even more engagement.
My Role
Team
Duration
I worked as the primary UX Researcher and secondary UX Designer in a team of 4.
Members: Riya Sinha, Christine Ding, Aayushi Saha, Atharva Potnis
15 weeks
What I did
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Conducted competitive analysis, user
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Tools and Techniques
Techniques: User interviews, Competitive Analysis, User Personas, Information Architecture, Story Mapping, Design System, Wire-framing, Prototyping(micro-interactions), Usability Testing
Tools: Figma, Figjam, UserTesting.com,
Our Solution
The Product
Approach-Challenges etc section
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Challenge
Describe one of your services
Approach
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Opportunity
Describe one of your services
Process
Competitive Analysis
We conducted a competitive analysis of existing platforms that serve their users along similar goals to understand pain points, gaps, inspiration and opportunities.
Pain points/gaps
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missing interactions and personal touch
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overwhelming interfaces
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inclusive and accessible user experience
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Inspirations
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consistent design systems ​
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visual langauge that connects with the target audience
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good customer interaction
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Opportunities
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promoting a sense of community
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helping non-profits and causes that support the target audience
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educate customers about Indian handicrafts
Checkout the detailed and extensive competitive analysis here.
Secondary Research
We conducted a competitive analysis of existing platforms that serve their users along similar goals to understand pain points, gaps, inspiration and opportunities.
Pain points/gaps
-
missing interactions and personal touch
-
overwhelming interfaces
-
inclusive and accessible user experience
​
​
Inspirations
-
consistent design systems ​
-
visual langauge that connects with the target audience
-
good customer interaction
​
​
​
Opportunities
-
promoting a sense of community
-
helping non-profits and causes that support the target audience
-
educate customers about Indian handicrafts
Checkout the detailed and extensive competitive analysis here.